POTENTIAL APPAREL
ABOUT
Potential Apparel wearers are encouraged to help support underprivileged youth access sports. Five dollars from every item sold is donated to their selected charities Right To Play, Make A Wish Foundation BC and Heros Hockey.
As lead graphic designer, my duties included creating t-shirt designs and promotional material.
DESIGN
The design revolves around the idea of representing speed, sports and progression. This is showcased with a striking mark that represents a 'P' for potential, creating a lowercase 'a' through negative space.
Completed: 2012
Role: Designer