Potential Apparel wearers are encouraged to help support underprivileged youth access sports. Five dollars from every item sold is donated to their selected charities Right To Play, Make A Wish Foundation BC and Heros Hockey.
As lead graphic designer, my duties included creating t-shirt designs and promotional material.
The design revolves around the idea of representing speed, sports and progression. This is showcased with a striking mark that represents a 'P' for potential, creating a lowercase 'a' through negative space.