I designed the wrapping illustration along the bottom of the can to mimic the sprawling landscape of the brewery's farm. On the left side is the barn, where all the magic happens (the brewing that is); in the middle is the hops farm; on the right, Persephone Brewing's trusty tractor. Cradled between the barn and the tractor the crest is highlighted, clearly displaying the beer's name and variety.
I intentionally went for a more streamlined and subtle design, as many craft beer labels in the market tend to feature boldly coloured and densely constructed illustrations. When creating the Goddess Golden ale can, I approached it in a way that it would stand out from the crowd with solid bold blocks of colours, while the illustrated details add as an accent.