DD13_Logo.gif
 

SFU - Dutch Design 2013

SERVICES

Identity Creation
Research
Video Production
Video Editing

CREDITS

Roles: Lead Branding Creative, Researcher,
Camera Operator, Video Editor

DutchDesign is an undergraduate field school and research program I was fortunate to be a part of during the Summer of 2013. As a part of the program, a team of thirteen students (including myself) travelled to the Netherlands where we interviewed twenty renowned designers, including product designers Ineke Hans and Pete Hein Eek, graphic designer Peter Bil'ak, and urban architectural firm ZUS.

Upon our return from the Netherlands we were tasked with editing all the video footage from interviews and to create a website to showcase the field school. 

VISIT WEBSITE

 
 

The line that distinguishes art and design is blurred in Dutch culture. The logo follows the concept of rigid briefs vs. handcrafted process. The rigidity references the designers' context as well as their principles and ethos. The handcrafted aspect was incorporated to represent the distinct personalities of each of the designers we interviewed.

 
You can view all of our interviews and experiences at: www.sfudutchdesign.ca | Web Design/Development: Dan Nanasi and Jeffrey Qua
 
 
 
ZUS - Rotterdam, Netherlands

ZUS - Rotterdam, Netherlands

Peter Bi'lak - Den Hague, Netherlands

Peter Bi'lak - Den Hague, Netherlands

 
 
 
Nacho Carbonell - Eindhoven, Netherlands

Nacho Carbonell - Eindhoven, Netherlands

Ineke Hans - Arnhem, Netherlands

Ineke Hans - Arnhem, Netherlands